Video Marketing – The Need Of The Hour

video marketing for business

In most of the countries, video streaming contributes to most of the downloading internet traffic. This should emphasize how important videos are becoming today. Any customers who are looking to buy a new product, directly look up for the company’s website these days. If the website has videos explaining how to use the products and its benefits, it would definitely help the customers in making a decision about what to buy. Also, there are so many video platforms such as YouTube and Vimeo are available for users. If you are looking to make videos for your business Gardner corporate video producers from Toronto is the best place to approach. has predicted that video marketing will become the leading marketing method in future.

Types Of Videos That Can Be Posted
If you are selling a particular product, you could include details about what the product is like, how it’s made and what it feels like to be using the product. Videos about how the product is manufactured can also help in improving the trust a person has in a particular product. “How to” videos are a good for providing people with some important information. For example, including videos on how to conduct science experiments etc. are also garnering much popularity these days. You can encourage customers to post a video about their experience about using your product. This will create more trust and authenticity of the product among prospective customers.

Creating A Video
There are many tools available today that can help you to create a video. It is no longer expensive to create good videos. Even if you are looking to take professional help, it is not going to cost more than a few hundred dollars. Some of the tools that can help you with making videos are as follows:

· Animoto: For creating and sharing videos
· Windows Movie Maker: Post production help for your videos
· Adobe Voice: for creating animated videos
· Magisto: for combining photos and videos

Apart from these tools, you could always make use of social media websites such as Instagram, Facebook and Twitter as well for posting your videos. With a digital camera, available for everyone, shooting a video is a cake walk.

Help Customers Find Your Video
Ensure that your videos are found by prospective customers and the target audience your product is meant for. Posting them on social media websites helps in increasing the number of views your video is getting. Shorter the video, higher the possibility of someone watching your videos. Apart from making the video interesting, you can also add catchy captions and descriptions to attract more viewership.

Use Social Media To Your Advantage
To understand the power of social media, it has been found that 60% of the social marketer use videos for promoting content in the year 2015. The numbers are said to increase by 2016 to 73%. One of the main advantages is that, if the video is impressive, it allows the users to share the videos on their home page. This way, it reaches more number people than any other platform.

Whatever the reasons are, video marketing is gaining more popularity and already many firms have moved on to making this a part of their marketing campaign. If you haven’t thought about adopting the video marketing option, it’s high time you think about it.