Select The Right E-Commerce Software

ecommerce

E-commerce software is required for every online business. Entrepreneurs can find a multitude of e-commerce software available these days, but they need to select the right one to succeed in their business. Are you interested in finding the right e-commerce software? You can go for managed-Magento-support, which is considered to be widely used and top growing e-commerce solutions as per e-commerce news.eu.

*Here are some questions entrepreneurs can ask before selecting any e-commerce software.

What Would Be The Cost?
You get e-commerce businesses in various budgets, and every e-commerce solution differs in its price range. You need to estimate the amount affordable by you for paying the software every month. Make sure the expenses like payment fees, hosting fees, or transaction fees are taken into consideration.

How Much Time May It Take To Begin?
Find out how much time it may take to start the e-commerce software and choose the one which may get ready by the time your business is set.

How Good Will It Look?
An online store should look attractive and should function well. Ensure that people who shop for the first-time need to have faith in your business and aesthetics of your website. You should select the e-commerce software that has a number of customers in its list.

How Fast Will The Pages Get Loaded?
Your business will be successful if your web pages load quickly. As the software design has a major impact on how fast the website loads, make sure you check the websites that are running on the software at that time.

How Will The Software Help You In Selling Your Products?
You need to check how well your e-commerce software may help you in selling your products. Otherwise, you need to facilitate another way to sell your products. Check if on-site merchandising is offered by your e-commerce software by persuading customers to purchase more than what they intend to buy. Also, check if your e-commerce software is linked with blogs and permits videos on pages that contain product details.

With this hope, you select the right e-commerce software to list your stuff and catch up your goals to attain success in your business.

Video Marketing – The Need Of The Hour

video marketing for business

In most of the countries, video streaming contributes to most of the downloading internet traffic. This should emphasize how important videos are becoming today. Any customers who are looking to buy a new product, directly look up for the company’s website these days. If the website has videos explaining how to use the products and its benefits, it would definitely help the customers in making a decision about what to buy. Also, there are so many video platforms such as YouTube and Vimeo are available for users. If you are looking to make videos for your business Gardner corporate video producers from Toronto is the best place to approach. smartinsights.com has predicted that video marketing will become the leading marketing method in future.

Types Of Videos That Can Be Posted
If you are selling a particular product, you could include details about what the product is like, how it’s made and what it feels like to be using the product. Videos about how the product is manufactured can also help in improving the trust a person has in a particular product. “How to” videos are a good for providing people with some important information. For example, including videos on how to conduct science experiments etc. are also garnering much popularity these days. You can encourage customers to post a video about their experience about using your product. This will create more trust and authenticity of the product among prospective customers.

Creating A Video
There are many tools available today that can help you to create a video. It is no longer expensive to create good videos. Even if you are looking to take professional help, it is not going to cost more than a few hundred dollars. Some of the tools that can help you with making videos are as follows:

· Animoto: For creating and sharing videos
· Windows Movie Maker: Post production help for your videos
· Adobe Voice: for creating animated videos
· Magisto: for combining photos and videos

Apart from these tools, you could always make use of social media websites such as Instagram, Facebook and Twitter as well for posting your videos. With a digital camera, available for everyone, shooting a video is a cake walk.

Help Customers Find Your Video
Ensure that your videos are found by prospective customers and the target audience your product is meant for. Posting them on social media websites helps in increasing the number of views your video is getting. Shorter the video, higher the possibility of someone watching your videos. Apart from making the video interesting, you can also add catchy captions and descriptions to attract more viewership.

Use Social Media To Your Advantage
To understand the power of social media, it has been found that 60% of the social marketer use videos for promoting content in the year 2015. The numbers are said to increase by 2016 to 73%. One of the main advantages is that, if the video is impressive, it allows the users to share the videos on their home page. This way, it reaches more number people than any other platform.

Whatever the reasons are, video marketing is gaining more popularity and already many firms have moved on to making this a part of their marketing campaign. If you haven’t thought about adopting the video marketing option, it’s high time you think about it.